Biagini, a brand born in Bologna in 1968 originally called "Silvano Biagini", was purchased in 1999 by the Modenese Amidei family. 

Eclectic, lively and timeless, the brand evolves, introducing the Men's collection in 2009 and in 2013 changing headquarters, enlarging its production spaces and creating a showroom, inspired by the Italian design of the 60s/70s, years in which spirit of the brand takes shape. In 2018 the Milan showroom was inaugurated, a space in the nerve center of the city, ideal for the international clientele who follow the brand. In 2020, the first single-brand boutique opened in the seaside resort of Milano Marittima. In 2021, thanks to a young management and a new creative team, the need to renew the brand becomes strong, to bring freshness and lightness starting with the name which becomes BIAGINI. Thus begins a new story for the Modena company which chooses to reinvent itself, combining a long artisan tradition with a young and contemporary look.

The BIAGINI soul is made up of people. Alberto Amidei, founder of the company, supervises the production, his wife Enza is in charge of quality control, and both have passed on their passion to their three children: Elisa takes care of the business and commercial management, Valentina is responsible for the development of the collection woman, Luca, is responsible for managing the small leather goods department and developing the men's collection. 

BIAGINI is a family story that boasts over 40 years of activity. 

“Continuity is the greatest hope for a wonderful job that requires perseverance, commitment, will and infinite passion.” Alberto Amidei 


The philosophy of the BIAGINI brand is based on authenticity, a passion that dialogues with a profession, that of the artisan, ancient and current which is constantly evolving. 

The starting point of our research is the material, starting with the scrupulous research and selection of fine leathers, chosen from the best Italian tanneries that respect high quality standards. The most precious leathers are painted by hand according to our project, and each phase of processing takes place in compliance with EEC regulations regarding CITES.
The entire creative and production process takes place within our laboratory in Modena, our home. The possibility of being present in every creative and production phase of the products allows the company direct, light and dynamic management.

The laboratory becomes the theater of continuous experiments, scenarios of colors and geometries, which allow us to shape unique and precious artefacts, an expression of the love for the art of leather goods.